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A fantastic guide to buying nursing bras now for a Christmas baby


For this post I’m handing over to the expert, Emma Launchbury, owner of brilliant online shop “Bras4mums“.

Emma has been fitting ladies with maternity and nursing bras since 2011. Having breastfed all three of her boys and struggling with finding suitable bras with her first two children before becoming a bra fitter, she understands the difficulty in buying maternity and nursing bras. Emma now runs bras4mums and gives help and advice to ladies all across the country, helping them to work out what size and style bras they need at this exciting stage of life! Also, if you are local to Cambridge, Emma offers a home fitting service and will visit and fit you with new bras, so you don’t need to struggle around the shops or order online if you are unsure of the size you need.

It’s so easy to forget about our own needs at this time of year, but even more so if you are pregnant and expecting a baby in the run up to Christmas. Not only are you buying gifts for loved ones, but you are probably also decorating a nursery, buying clothes, nappies, cots, pushchairs, car seats and everything else you will need for baby’s arrival!

But what about what you need? Have you thought about buying nursing bras?

Bravado seamless

If you are planning to breastfeed, I always recommend that you buy your nursing bras before baby arrives. This means that you will have a bra ready to wear as soon as you have the baby, so you won’t need to be shopping during those first few days when your breasts are sore and tender and you realise that the bras you have do not fit. Honestly, the last thing you need in the haze of having a new baby is trying to find a bra that fits!

I see so many ladies in the first few days post birth who have not planned ahead and who call me desperate for good supportive bras because their milk has come in, their breasts are engorged and tender and their bras no longer fit them.

One common reason for not buying nursing bras before the baby arrives is that ladies do not know what size nursing bra they will need but that is where I can help!

The following is just a guide, but it does give you a starting point as to what size you are likely to need. This is specifically for anyone in the last few weeks of pregnancy who needs nursing bras. If you are at another stage of pregnancy or breastfeeding, then please get in touch and I’ll guide you with how to find the right size.

Firstly, take a measurement under your bust, making sure the tape measure is firm against your rib cage. This will give you your band size. If the number is an odd number, round up to the next even number.

Secondly, take a measurement around the fullest part of your bust, again making sure the tape measure is firm around your body. The difference between your band size measurement and this measurement will give you the cup size.

For example, if your under bust measurement is 32 and your bust measurement is 37, you have 5 inches difference between those two measurements, so I’d suggest that you are around a 32DD in size.

Cup Size Inches difference in measurements
A 1
B 2
C 3
D 4
DD 5
E 6
F 7
FF 8
G 9

However, there are a couple of other important things that you need to be consider:

If you are around 36-37 weeks pregnant, then your rib cage is probably at the largest it will be, so you need to fit the bra on the loosest set of hooks to allow you to be able to tighten the band after you’ve had the baby to give your breasts the support they will need.

Also, your cup size is likely to increase by a cup size when your milk comes in, so I would always get a cup size bigger than you are now to allow for this growth in your breasts.

You will also need to the check the sizes the bra you choose comes in. Some styles don’t have double cup sizes, so this affects how you work out the cup size. Instead of a DD, you might need an E cup instead.

As for styles, I would always recommend a soft stretchy bra for the early few days when your breasts are sore and engorged and to sleep in. Styles like the Bravado Seamless Nursing Bra for up to an F cup and the Cake Lingerie Sugar Candy Nursing Bra for and F cup and above.

Bravado seamless

Cake sugar candy

Or if you are looking for something a bit prettier, then the HOTmilk Show Off Nursing Bra is a gorgeous design but again very supportive, right up to an H cup.

HOTmilk Show Off navy

HOTmilk Show Off ivory

So now you know how to measure yourself, there is no excuse not to buy yourself some new nursing bras! As a Christmas gift for all Milk & Mummy customers, I am offering 10% off any orders at bras4mums until 30th March 2018. Please use the code MM10 at the checkout to claim your discount.

You will also get free postage on orders over £75 and I offer free returns and unlimited exchanges. So, if you are not sure that the bra you ordered is quite right, please get in touch with me and I’ll do a fit check for you. We can work out if you need a different size or style and make sure that you are comfortable and supported in your new bras!

If you are local to Cambridge, then I also offer a home fitting service, so please email me if you would like to book a fitting.

Happy shopping!
Emma x

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Milk & Mummy sells stylish nursing clothes including nursing tops and nursing dresses. We have everything from casual breastfeeding tops for a day at home to glamorous breastfeeding dresses for weddings. Many of our nursing dresses are also maternity dresses and we also sell beautiful breastfeeding covers and cute baby dribble bibs.

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