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Beautiful Breastfeeding Clothes

The season’s they are a-changin’

Why this title, I hear you ask, when at long last we’ve got the weather befitting of a quintessential British summer? It’s simply because in the world of clothing you are always looking ahead to the following season, (and the one after that, for that matter) and I can’t quite believe that the Milk & Mummy summer season will be coming to a close next month. This is no doubt because, summer’s only really just started here in Blighty! But nonetheless next month it will be time to do a little bit of markdown to clear some of the summer stock and make way for our lovely Autumn Winter range.

Next month is generally a very busy time for us here at Milk & Mummy HQ as we’ll be checking excitedly through all our new Autumn Winter stock, planning and undertaking the Autumn Winter photo shoot and also selecting our Spring Summer 2014 breastfeeding & maternity clothes range! It’s all exciting stuff but there’s a lot of shifting between seasons and I often find myself getting a little confused as to what month we’re actually in!

We thought perhaps you might like a little sneak preview of some of our Autumn Winter lines, due to launch in September. A lot of our range is coming from our Swedish supplier, Love Milk, including some fabulous cotton knitted breastfeeding dresses and tunics for everyday wear, a dazzling nursing dress for occasion wear and classic everyday tops with a twist. Here’s one dress that we think will be a great hit for winter weddings or Christmas parties (sorry to mention Christmas so soon!) in a striking cobalt blue with jet black stones around the empire line.

Love Milk cobalt dress

Love Milk cobalt dress

Milker, our Danish supplier, produces a fantastic range of woollen knitted breastfeeding dresses every winter, and they’ve come up trumps again for this winter. Their stripe Libby dress was very popular last season, so we’ll be repeating this and adding a stylish new knitted nursing tunic for those chilly winter days. By popular request we’ve also got cosy woollen knitted breastfeeding jumpers and a couple of great new colourways to our sell-out Sofia jersey dress.

Milker knitted tunic

Milker knitted tunic

We can’t wait to see them, and to show you too, but first of all there’s the little matter of a photo shoot to tick off the list! A lot of time and effort goes into the Milk & Mummy shoots. This will be our third and we’d like to think that they keep improving! We’re thrilled to have the exact same team back again, as we work well together and everyone knows what’s required of themselves.

Due to all the work involved, we’ve thought long and hard about whether it’s really necessary to re-shoot all the clothes ourselves. Why not simply use our suppliers’ images? We’re one of the few reseller shops in the on line nursing clothes business to do this. We’d certainly save time and money but we what we’d sacrifice is showing our customers all the different views of the garments (including the all-important nursing access). We also think it’s so much easier and cleaner to shop a website where all of the images are consistent. It makes for a quick and easy comparison and (we hope!) gives our shop a more professional and polished look, which in turn gives customers the confidence to buy from a company that they’ve often only just come across via a Google search.

Last but not least, as well as all of the above, we’ll be busily looking through our suppliers’ Spring Summer 2014 catalogues. I love, love, love this part of the job. You get the picture – it’s one of the best bits for me! Any girl who loves shopping will understand this. This said, it’s not been so easy up until now as I’ve had little seasonal sales history to base my selections upon. However, this time around we’ll have one fantastic Spring Summer season already under our belt and some key winners we’ll be looking to repeat, with far more confidence than previously. I don’t want to give too much away but one thing we know you love is prints, and not just subtle ones either, as the Bea Istanbul print and Tara dresses have demonstrated. Well that suits me just fine, as I love a print, bold or subtle, so I’m going to be in my element!

Tara dress

Tara dress

About Me:

My name is Emma and I have three (!) wonderful babies. The oldest is my daughter Elsa, born in 2011 the second is “Milk & Mummy” my online boutique selling beautiful breastfeeding clothes and launched in 2012, and the youngest is my son Oliver, born in August 2014. All three exhaust me, excite me and make me proud on a daily basis and naturally all vie for my attention! But of course I wouldn't have it any other way.

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Milk & Mummy sells stylish nursing clothes including nursing tops and nursing dresses. We have everything from casual breastfeeding tops for a day at home to glamorous breastfeeding dresses for weddings. Many of our nursing dresses are also maternity dresses and we also sell beautiful breastfeeding covers and cute baby dribble bibs.

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Milk & Mummy is a trading name of EG Downie Ltd, a company registered in England and Wales. Company number: 07812071