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Beautiful Breastfeeding Clothes

Lights, camera, action!


Last Sunday was our photo shoot for the new Spring Summer range. A lot of work goes into all those lovely images on our website, and shoot day is still one of the highlights of my job, when all the months of planning of the new range comes together in all its visual glory.

We’re quite unusual in the fact that we choose to photograph all our stock. We could use our suppliers’ images but obviously we wouldn’t get the consistency and we wouldn’t get all the different views of the garments which we feel are so important when you’re buying clothes on line. We hope this makes our website stand out a bit from our competitors.

There was an added dimension to the shoot. I had a little more to think about this time around in the form of the youngest member of team Milk & Mummy – our two month old baby Oliver. I needn’t have worried as he slotted in very nicely either playing on his baby gym in the dressing room, strapped on to me or feeding at the side of the set.

Me and my littlest helper!

Me and my littlest helper!

Feeding backstage (wearing our Eva tunic!)

Feeding backstage (wearing our Eva tunic!)

We arrived mid-morning at the studio and swiftly cranked up the heating as we didn’t want the models looking purple – it was supposed to be summer after all!

I was so pleased Cat and Junko could both model for us again as they’ve both become the face of Milk & Mummy and it wouldn’t be the same without them. Junko is 25 weeks pregnant and had the perfect bump to show off our maternity clothes. Cat loved the Maya maxi dress so much she wanted to buy one for herself even though she’s not breastfeeding.

Cat wearing Maya

Cat wearing Maya

Georgia did a fabulous job with hair and make-up and could really go to town with our wedding theme with glamorous up-do’s and strong colours.

Georgia with Cat

Georgia doing her stuff

My husband Gordon was the all important man behind the camera. Photography is just an occasional hobby for him (far more occasional since we’ve had children!), and I’m so lucky that he’s pretty darn good at it. From web producer to photographer, he really is the technical brains behind Milk & Mummy. He was missing his right hand woman and fellow photographer, Natalie, this time, but in her place was the lovely Florence who had the important task of checking we had all the shots we needed and every shot was perfect, with nothing out of place.

Florence

Florence at work

Mr D

Mr D

Out in the dressing room I was in charge of styling the models and picking the accessories from the impressive array of begged, borrowed and purchased items. My mum was helping me pressing clothes, dressing models, looking after Oliver, even throwing confetti from a ladder (!) and generally being fantastic.

Accessories galore

Accessories galore

Ready for the confetti shot

Ready for the confetti shot

The team

The team

We hope you love the end result as much as we do!

 

Milk & Mummy sells stylish nursing clothes including nursing tops and nursing dresses. We have everything from casual breastfeeding tops for a day at home to glamorous breastfeeding dresses for weddings. Many of our nursing dresses are also maternity dresses and we also sell beautiful breastfeeding covers and cute baby dribble bibs.

© Copyright EG Downie Ltd 2012-2015 All rights reserved. Contact enquiry@milkandmummy.com.
Milk & Mummy is a trading name of EG Downie Ltd, a company registered in England and Wales. Company number: 07812071