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Beautiful Breastfeeding Clothes

It’s a wrap!


If you don’t already know we have just launched our beautiful new Spring Summer 2013 (AKA SS13) collection! Yay, yay and yay again!! This really is a very exciting thing for our little two-man company, as it marks the end of one big piece of work, which culminates in the new range photo shoot, and the start of another big piece of work (shouting about it from the roof tops – ie marketing)!

So I thought I’d tell you a little about what went on at the SS13 MAM photo shoot, which only took place last Saturday. Hopefully you can tell that at MAM we place a lot of importance on having an easy to shop website with stylish, consistent and clear product images. It is precisely for this reason that we take our own photographs of the range. Our shoots necessitate a crazy amount of hard work organising them and coordinating everything and everyone in the weeks beforehand, but they are certainly one of the best bits of the job for me, and the shoot last weekend was no exception. Here’s a few snippets of what went on:

we were all more than ready for a little summer make-believe

The dressing room rails were awash with shades from soft taupes and pretty peach through to indigo and vibrant prints as the clothes lined up patiently for their spot in the studio lights. This colour palette was a far cry from the grey, black and plum shades of Autumn Winter and, despite the drizzly grey March day outside, we were all more than ready for a little summer make-believe! In fact I could venture so far as to say that for a few hours inside that studio building, it was rather tropical, although our models who had to keep stripping off, and rubbing their arms to avoid goose bumps, may beg to differ!

Tops and dresses waiting in the wings

Tops and dresses waiting in the wings

Cat and Junko, were once again our models and they worked even harder this time and looked just as amazing. I say worked harder, as this time they had to work with a new edition to the Milk & Mummy family – a prosthetic bump, for the purposes of showing off our maternity clothes. They were very accommodating of this and became well practised at putting it on and taking it off in seconds, as they went from maternity to breastfeeding mode and back again! I think it brought back a few memories for both of them!

Junko modelling bump

Junko modelling bump

Georgia with Cat

Georgia with Cat

Georgia was our brilliant make up artist for the day and did everything exactly as I’d asked her super efficiently and with great style! I particularly loved the hair this time and as it was summer we had a bit of fun with curls and glam up-do’s, which showed off the outfits beautifully.

Natalie (a friend) and Gordon (hubby) shared the photography and captured some really amazing shots, during the afternoon, which we will be using over and over again to sell the clothes.

Natalie trying out a bump!

Natalie trying out a bump!

Natalie behind the camera

Natalie behind the camera

I couldn’t have done the styling and running the whole shebang by myself, so I roped in my Mum, Sue (hey, well it is a family business!) to lend a hand. After many days of steaming clothes and looking after Elsa (which she loved, but it’s not the same) she was thrilled to be in on the slightly more glamorous side of things and I was somewhat reassured to have her there!

So there you have it, and by 6pm it was a wrap and we finished exhausted, elated and even more excited about the range than before!

The whole team

The whole team

About Me:

My name is Emma and I have three (!) wonderful babies. The oldest is my daughter Elsa, born in 2011 the second is “Milk & Mummy” my online boutique selling beautiful breastfeeding clothes and launched in 2012, and the youngest is my son Oliver, born in August 2014. All three exhaust me, excite me and make me proud on a daily basis and naturally all vie for my attention! But of course I wouldn't have it any other way.


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Milk & Mummy sells stylish nursing clothes including nursing tops and nursing dresses. We have everything from casual breastfeeding tops for a day at home to glamorous breastfeeding dresses for weddings. Many of our nursing dresses are also maternity dresses and we also sell beautiful breastfeeding covers and cute baby dribble bibs.

© Copyright EG Downie Ltd 2012-2015 All rights reserved. Contact enquiry@milkandmummy.com.
Milk & Mummy is a trading name of EG Downie Ltd, a company registered in England and Wales. Company number: 07812071