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Happy 4th Birthday to Milk & Mummy!


The importance of today nearly escaped me till it came up in a “timehop” on my Facebook page that it is precisely four years since I launched my website.

It’s not all been plain sailing. There have been many challenges along the way, but we’re still here and we’re going from strength to strength so I thought I’d take this opportunity to jot down the four things I love and the four things I don’t love so much about being at the helm of my own little fashion empire!

The highs:
1) Working in fashion, darling! Going shopping for other women and getting to choose gorgeous breastfeeding dresses that not only look stunning but that I know will solve their nursing wardrobe dilemmas and give them a boost.

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2) Being there for my children. I’m really lucky to be able to pick and choose when I work so I’m there to collect Elsa from school and stay home with either of them if they’re poorly and I have no-one to answer to but myself.

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3) The positive feedback we get from other mums, not only about the great clothing we offer but also about the really personal service we give as I always strive to go the extra mile. In our current highly competitive retail market there’s really no excuse for mediocre customer service these days and small businesses have the upper hand when it comes to the personal touch.
4) Going to Paris and calling it “work”! The most important trade fair for my business is twice yearly in Gai Paris. What a pity!

The not so highs:
1) It’s really hard to take a family holiday, as if we all go away there isn’t really anyone to dispatch stock.
2) You don’t get maternity leave when you are your only employee!
3) Taking a crazy two year old boy to the Post Office every day and stopping him from taking all the crisp packets off the shelves or escaping through the open door while I stand at the counter and wish I had eyes in the back of my head.
4) Doing accounts late on a Friday night after a busy day looking after two children as there’s just not enough work hours in the day.

Luckily the not so great bits pale in comparison to the reasons I do love my job, which is why we’re still here! I’m currently in the process of launching Autumn Winter 2016 and I’ve just ordered some beautiful stock for Spring Summer 2017. Life’s pretty good at M&M HQ.

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About Me:

My name is Emma and I have three (!) wonderful babies. The oldest is my daughter Elsa, born in 2011 the second is “Milk & Mummy” my online boutique selling beautiful breastfeeding clothes and launched in 2012, and the youngest is my son Oliver, born in August 2014. All three exhaust me, excite me and make me proud on a daily basis and naturally all vie for my attention! But of course I wouldn't have it any other way.


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Milk & Mummy sells stylish nursing clothes including nursing tops and nursing dresses. We have everything from casual breastfeeding tops for a day at home to glamorous breastfeeding dresses for weddings. Many of our nursing dresses are also maternity dresses and we also sell beautiful breastfeeding covers and cute baby dribble bibs.

© Copyright EG Downie Ltd 2012-2015 All rights reserved. Contact enquiry@milkandmummy.com.
Milk & Mummy is a trading name of EG Downie Ltd, a company registered in England and Wales. Company number: 07812071