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Getting the right bra for pregnancy and breastfeeding

This month we’re delighted to bring you a guest post from the very knowledgeable Emma of fantastic online shop bras4mums with some really useful advice on how to fit the perfect bra in pregnancy and breastfeeding.

Emma’s shop offers an extensive range of great value maternity and nursing bras in well known brands and, just as importantly, support and advice for bra fitting through all stages of pregnancy and breastfeeding.

“Finding a bra to fit is often frustrating and confusing at the best of times, as all bras fit differently and you are likely to be different sizes in different makes and styles. It is even more challenging when your body and breasts are changing all the time during pregnancy and breastfeeding and many women struggle to find suitable bras in general high street stores. That is certainly our experience at bras4mums, which is why we want to support women in finding the right bras for them at whatever stage of pregnancy or breastfeeding they are at.

HOTmilk Show Off Nursing Bra

HOTmilk Show Off Nursing Bra

We are specialist bra fitters and we have a wealth of experience in fitting women for maternity and nursing bras. We stock a wide range of styles and sizes suitable for all shapes, sizes and budgets.

Royce Blossom Nursing Bra

Royce Blossom Nursing Bra

Buying bras is often a case of trying different sizes and styles to get the best fit, but there are some simple things to look out for to make life easier and more comfortable:

1. Is the bra comfortable? If it’s not, then it’s not right for you.

2. Ensure the band is fitting firm on the tightest setting at the beginning to mid-pregnancy to allow for your rib cage to grow during pregnancy. At the end of pregnancy you need to fit on the loosest setting as your ribcage will reduce once baby is born.

3. Check the bra cup is covering your breast tissue to support your breasts and no seams or wires are pressing on any breast tissue – areas to double check are the top of the cup and under your arms.

4. Always fit to your larger breast (we all have one larger than the other, but it’s not always obvious), so that there is nothing pressing on your breast tissue.

5. For the initial stages of breastfeeding double check the top of the cup has enough room for your hand to slip inside. This ensures you have enough room for the milk to come in, yet support your breast after a feed.

6. If you choose to wear an underwired bra during pregnancy, check it every few weeks as your body is changing all the time and you don’t want the wire to start digging into breast tissue. We would suggest a specific maternity soft wired bra rather than your usual fashion wired bra. We don’t recommend an underwired bra for breastfeeding until after your breasts have settled as you cannot get the full drop down required for establishing feeding and this may cause blocked ducts.

Lorna Drew Grace Flexi Underwired Nursing Bra

Lorna Drew Grace Flexi Underwired Nursing Bra

There are lots of ways to check the bra is right for you, and with so many styles and sizes available you are likely to find a bra that fits you well. There is a lot more information and advice on our website bras4mums. The personalised bra fitting advice tool also gives you more detailed information about what to look for at your particular stage of pregnancy or breastfeeding.

Our specialist bra fitters are available by email and phone, Twitter and Facebook to give you further advice on styles and sizes suitable for you and help you through the confusion of different sizes and fit. With unlimited free exchanges and with the widest selection of maternity and nursing bras in the UK, it’s worthwhile using a specialist service for your maternity and nursing bras.”

If you need any advice about styles or sizes before buying, contact bras4mums on

If you are local to Cambridgeshire, Emma who runs bras4mums, also offers a home bra fitting.

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About Me:

My name is Emma and I have three (!) wonderful babies. The oldest is my daughter Elsa, born in 2011 the second is “Milk & Mummy” my online boutique selling beautiful breastfeeding clothes and launched in 2012, and the youngest is my son Oliver, born in August 2014. All three exhaust me, excite me and make me proud on a daily basis and naturally all vie for my attention! But of course I wouldn't have it any other way.

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Milk & Mummy sells stylish nursing clothes including nursing tops and nursing dresses. We have everything from casual breastfeeding tops for a day at home to glamorous breastfeeding dresses for weddings. Many of our nursing dresses are also maternity dresses and we also sell beautiful breastfeeding covers and cute baby dribble bibs.

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Milk & Mummy is a trading name of EG Downie Ltd, a company registered in England and Wales. Company number: 07812071