FREE AND EASY RETURNS Call Us 01223 902910 My Account
Beautiful Breastfeeding Clothes

Designer showcase: Love Milk

We thought it might be a good idea to start introducing you to the designers and brands behind the clothes we stock, so you can get to know our range a little better. We wouldn’t have got very far without them and each one was carefully selected for the quality and altogether fabulous-ness of their products. I am planning to devote one blog post to each brand over the coming weeks. First up, and the subject of this week’s post, is Love Milk.

a top that would work with your existing wardrobe and allow you to keep your pre-pregnancy style

Love Milk was formed in 2010 in Sweden by designer Helena Henning while she was expecting her third child. Most nursing tops she found were either frumpy or designed for lounging at home. Helena set about designing a top that would work with your existing wardrobe and allow you to keep your pre-pregnancy style. The result was the Emma vest (which incidentally Milk & Mummy stock in four colourways) which is a simple, long length vest with oversized armholes for fuss-free access. It was also important to her that it was made of eco-friendly materials. Emma is designed to be worn under your existing favourite cardigan or button-through shirt, thereby making less impact on your wallet, and the environment.

Emma vest stripe

Since this initial design, Helena has developed a whole variety of tops and dresses, from the casual to the more dressed up, ensuring that her clothes give confidence to new mums and allow them to be stylish and fashionable whatever the occasion.

Helena’s background is in the fashion industry and she has worked in both the UK and Sweden. She is constantly striving to strike the right balance between pretty and practical in the garments she produces.

So why did we pick Love Milk? Well firstly we absolutely loved the quality, feel and finish. Secondly, and just as importantly, we felt they added something quite different to our range. Apart from Emma Vest which is a hard-working everyday wardrobe staple, we chose Faye top and Scarlett top for their ultra-feminine and dazzling good looks which will glam up any nursing wardrobe. It seems that in designing these tops Helena understands that nursing mums don’t just want to be seen as mums but also want to celebrate their new curves and look like gorgeous women in their own right. It’s also worth saying that Love Milk tops have been designed to be quite roomy around the bust as Helena has acted on feedback from many new mums who noticed their boobs got bigger when they were nursing, so Love Milk garments are ideal for mums with fuller busts.

Faye top aubergine

Scarlett top crimson

About Me:

My name is Emma and I have three (!) wonderful babies. The oldest is my daughter Elsa, born in 2011 the second is “Milk & Mummy” my online boutique selling beautiful breastfeeding clothes and launched in 2012, and the youngest is my son Oliver, born in August 2014. All three exhaust me, excite me and make me proud on a daily basis and naturally all vie for my attention! But of course I wouldn't have it any other way.

Archives by Month:

Archives by Subject:


Milk & Mummy sells stylish nursing clothes including nursing tops and nursing dresses. We have everything from casual breastfeeding tops for a day at home to glamorous breastfeeding dresses for weddings. Many of our nursing dresses are also maternity dresses and we also sell beautiful breastfeeding covers and cute baby dribble bibs.

© Copyright EG Downie Ltd 2012-2015 All rights reserved. Contact
Milk & Mummy is a trading name of EG Downie Ltd, a company registered in England and Wales. Company number: 07812071